11 DAYS AGO • 1 MIN READ

How to use Claude to send better emails

Everyone keeps asking me if they should be using AI to write their newsletters. My honest answer surprises people: mostly, no. Here’s the thing: AI is great for generating ideas and getting a rough draft out of your head, but if you lean on it to actually write your emails, your readers can tell. That polished, slightly hollow, could-have-come-from-anyone tone is a fast way to strip the value out of a newsletter people signed up for because of you. Your voice is the product. Don’t outsource...

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Deliverability Defined

Want to make sure your emails are staying out of the spam folder? Deliverability Defined is a weekly newsletter that helps you reach the inbox of your subscribers.