To automate or not to automate?

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN I had a change of heart recently. Up until last week, this newsletter was an evergreen sequence. I loved having an evergreen newsletter and often tried to convince people to adapt the same model. My favorite part was that when I gained new subscribers, they had a big backlog of emails they'd start receiving each week. It felt like my effort in creating broadcasts wasn't going to waste! But eventually, I...