How to boost your replies

Deliverability Defined A tool like this has never existed Email replies are the strongest positive signal a subscriber can send you. They boost your sender reputation, and they're the single best way to get Gmail to move you out of the promotions tab and into primary. Think about it: how many people reply to a promotional email from Target or Starbucks? Probably close to zero. So when a chunk of your subscribers reply to your email, it tells Gmail this isn't purely promotional — it's...