Alyssa Dulin
Why your Black Friday emails could land in spam, and the 3 fixes to make before November
A free 60-minute live training for creators who want their biggest sale of the year to actually reach the inbox.
Same sale email. Two outcomes.
Before the fixes
From: Your Business
Subject: Doors are open: 40% off, today only
The 3 fixes
After the fixes
From: Your Business
Subject: Doors are open: 40% off, today only
When
Wednesday, October 14 · 2:30pm Central
Length
60 minutes, live online
Cost
Free
Can't make it?
Replay sent to everyone
What you'll learn
Three fixes. One hour. Your biggest sales week, delivered.
The five-minute authentication check
How to confirm SPF, DKIM and DMARC are set up so inbox providers trust your emails.
Who should get your sale emails
Which subscribers to send to during Black Friday, and which to leave out to protect your sender reputation.
How to ramp up your sending
Why a sudden spike in volume gets filtered, and how to warm up your list so it looks normal.
Who's teaching
I'm Alyssa Dulin.
I've spent seven years in customer success at Kit, and I oversee email deliverability for creators sending at serious scale.
Every November I watch the same avoidable mistakes cost creators their biggest sales week of the year. This training is the fix list I wish every creator had in October.
The Big Send Challenge: 14 days to a Black Friday that sells
At the end of the training, I'll open doors to the challenge, where we build your offer, write your sales emails and get them into the inbox together before Thanksgiving.
Build your offer
A Black Friday offer your audience actually wants.
Write your sales emails
The full sequence, drafted together, not alone.
Land in the inbox
Deliverability checked before a single send goes out.
Your sale deserves to be seen.
Wednesday, October 14th at 2:30pm Central. Can't make it live? Register anyway and I'll send you the replay.
© 2026 Alyssa Dulin
